Blue Illusion Review

Blue Illusion Review 2024 → French-Inspired Women Clothing

E. T. Kazaene 1.0 / 5 ratings 87 readers

About Blue Illusion

Paris has always been a fashion mecca for women to style. Ladies seem to agree with our statement. Instead of flying to collect items with French initials, find them at Blue Illusion.

Blue Illusion Review: About Blue Illusion

Blue Illusion is an Australian-based fashion company that takes France as its inspiration to produce women’s chic clothing. The company explicitly targets women to wear all their accessories from top to toe.

Further, this company’s achievements are no less attractive. They raised hundreds of dollars in funding for charities with several foundations: Olivia Newton-John Foundation Fund, Bali Life Foundation, Baker Heart & Diabetes Institute, etc.

Indeed, seeing this brand’s boutique reach 100+, it is no wonder they are widely remembered on social media. Around 88k+ people have followed them on Facebook and Instagram. While on YouTube, their subscribers reach 1.6k+.

It’s pretty clear what our Blue Illusion review will cover. We’ll share the company’s background, products, and shipping info with your country. Ensure you make the right choice to stay here all the time!

Overview of Blue Illusion

Blue Illusion’s story began when Donna and her late husband, Danny Guest, created the cotton and casual wear company in 1986. Today, they have hundreds of boutiques in Australia and New Zealand.

This company’s dream as we know it is to build a French-inspired boutique that celebrates the spirit, creativity, and generosity of women. The pillars of fashion, community, and lifestyle also guide it.

The brand’s unwavering commitment is to provide products that have an element of quality and individuality. They also want to create timeless classics and help customers achieve Joie de Vivre daily.

Again, the owners’ commitments also include wanting to be a solution provider, sharing their sustainability goals, and sharing their progress with the broader community. Hence, customers can then trust them fully.

We likewise know that the company doesn’t want to leave customers behind by providing different clothing styles. Instead, they blend it between personalized styling and outstanding customer service.

It is also known that this company is making significant changes to its industry. They are trying to achieve good with their program of style with substance in 2023 and sustainable projects in empowerment in 2024.

Blue Illusion Reviews

Before attaching to Blue Illusion’s range of products, we want you to know once more about another thing. The brand seeks to celebrate the spirit of women by changing lives for the better, of course, by wearing its products.

Blue Illusion Reviews: Blue Illusion Reviews

Step by step, this brand is on a journey to change its practices to reduce its carbon footprint so that the next generation will be proud of their choices. You will be sure their collection is of quality only.

Here, we can show you a list of the company’s collections, from clothes to jewellery, including blouses, bags, and necklaces. They even have special collections of clothes to attend certain events: holiday wear, date night, celebrations, and many more.

Is clothes all this brand sell? Luckily, they offer toiletries, home & garden decor, and fashion books. You can also learn about the French experience and Upparel x Blue Illusion on the website. So complete!

Blue Illusion Collections

Next, we want to present a wide range of garments, which will take years. On the other hand, 3 products are enough to represent the quality of this company’s creations. Let’s move on to the next section!

Blue Illusion Vibrant Check Dress Reviews

Inviting all beautiful and elegant women, the Vibrant Check Dress should be in your closet soon. The colours are so pretty that it lives up to its cheerful name. When you wear it, it looks like the perfect fall ensemble.

Blue Illusion Review: Blue Illusion Vibrant Check Dress Reviews

The design of this textured dress includes a fixed wrap front paired with a V-neck. Likewise, there is an optional self-made belt to mould to your curves—also an elastic waistband for a perfect fit.

Besides, this midi-length skirt has a size 3/4. Inside the sleeves are cuffs and pretty frills. Meanwhile, at the end of the sleeves, there are sleeve heads that gather in a floral wave.

Vibrant Check Dress Details

  • Rue Saint Honoré collection
  • Made from 55% viscose jacquard & 45% rayon
  • The cloth size is 115cm for S
  • Standard fit
  • Midi-length
  • Fixed wrap front

Next, this item comes in a range of sizes from XS, as the model is wearing in the photo, to XL. Any measurement advice? Yes, there is. You can read it in the size guide section after the following two products’ explanations.

The vibrant dress also has a predominantly bright and multicoloured purple print. Are there any other shades? The company does not provide it because it is a particular item. We recommend purchasing this model only for $AUD39.99 from $AUD199.99.

Blue Illusion Boiled Wool Jacket Reviews

For office ladies and those who like to go out, the Boiled Wool Jacket might be a great choice to replace your old jacket. The item is versatile to pair with bottoms or a plain t-shirt underneath.

Blue Illusion Review: Blue Illusion Boiled Wool Jacket Reviews

This company makes its products with stylish 100% Merino wool. It’s famous for being more water resistant than other wools. We also found no blends of different fabrics. All come from warm, Paris-style thread. It is also made with mignon ink.

The photo above shows that the jacket’s design features full-length sleeves with cuffs. Meanwhile, flat resin buttons close the front of the chest, complete with a button fastener. On the right and left sides, there are pockets for storage.

Furthermore, if you don’t know how to care for wool, the company provides information on handling, storage, and cleaning on the product care page. Not only wool, but there are others: linen, suede, and leather.

Boiled Wool Jacket Details

  • Made from 100% Merino wool
  • Wool that is boiled
  • The cloth size is 52cm for XS
  • Standard fit
  • Flat resin buttons & fastening
  • Full-length sleeves with cuffs
  • Two pockets

Again, this product comes in one blackish-blue colour. Meanwhile, the size is available in 7 options. Like the previous product, you will find sizes from XS to XL. These jackets also come with pants that are sold separately.

Have you found the right one? Now, it’s time to switch to pricing! Since this product is made with unique fabrics, the price seems extraordinary, too. Splurge on the $AUD149.99!

Blue Illusion Pintuck Swing Dress Reviews

The third very minimalist product we recommend is the Pintuck Swing Dress. This item is the best-selling style dress on the internet. It looks stunning with white polka dots on a black fabric that is slightly revealing.

Blue Illusion Review: Blue Illusion Pintuck Swing Dress Reviews

In addition, this dress’ look features a lined design across the body, a waist detail, and a charming pintuck. The sleeves are 3/4 elegant and sheer, which are slightly revealing to show the skin of your arms.

Next, viscose georgette is the fabric this company chose. It also has a flattering round neckline, a gathered waist, and an invisible zipper at the centre back. One more thing: it has an elastic waistband at the back.

This dress is perfect for women to wear for weddings or dinner parties. Besides, you can pair it with black heels that match the dress. Not to mention, you may bring a black clutch. Your look will surely be gorgeous!

Pintuck Swing Dress Details

  • Online collection
  • Made from 100% viscose for main & lining parts
  • Lined through body
  • Midi-length
  • Invisible zip at centre back
  • Elasticated waistband at back
  • The cloth size is 119.4 cm for XS

Currently, the swing dress is available in black. Meanwhile, it comes in eight sizes (XXS to XL). You can manage the right measure before checking it out. So, the item’s price is $AUD229.99.

Blue Illusion Size Guide

One of the problems when shopping online is determining the right size for your body without seeing the clothes in person. Fortunately, this company provides a complete size guide from women’s clothing to shoes on its website.

In addition, the trick is to prepare a clothes-measuring device. Wear as little clothing as possible to ensure the number of results is accurate. You can measure these parts: bust, waist, hips, and inside leg. Visit the sizing instruction page for better knowledge, or contact the team!

How to Book a Personal Styling Appointment at Blue Illusion?

Aside from offering elegant clothing production, this brand offers a 60-minute free stylish booking session at each offline store 7 days a week (9 am to 5 pm). They let you bring your friends and relatives but by appointment. How to go about it? Take note of the instructions!

How to book a stylish in seconds:

  1. First, you go to Blue Illusion’s website
  2. Next, choose the Personal Styling page.
  3. Click an appointment button
  4. Then, select the region and store you need to visit
  5. You may choose the date
  6. Finally, the team will contact you for the final reservation.

Further, this brand’s stylish experts will show you the carefully selected collection. All you have to do is sit back, relax, and sip on the complimentary sodas provided. Book soon so that your style looks great at the dinner!

Blue Illusion Pros and Cons

While reading our review, please never skip the pros and cons section. That’s because from the discussion you will find the advantages and disadvantages of this company.


  • Complete range of women’s clothing, accessories, & home appliance
  • Fashionable, comfortable, & breathable materials
  • Reasonable prices
  • Unique collaboration edition
  • Support charities, sustainable & clean environment
  • Respect the traditional custodians
  • Adhere to social compliance
  • Hundreds of outlets & employees
  • Free collect & click
  • Free standard shipping with minimum orders
  • Free & easy returns within 30 days


  • No contact form
  • The international shipping countries list is unavailable

Who Is Blue Illusion For?

This brand is for all women. But, you should know that not all ages can wear the clothes, only those ladies and older ones can wear each apparel. Then, fashion enthusiasts or authentic influencers will not want to miss the collection, which is very French.

Furthermore, the company covers you for homemakers looking for beauty products, candles, or scents to complete their bathing needs and refresh their space. Likewise, trust the brand with exciting fashion books and bookends.

Blue Illusion Reviews: What Do Customers Think?

Do customers think the same way about what the company claims on its website? It may or may not be. We’re writing this section to tell you if they mean it when providing exemplary customer service.

Blue Illusion Review: Blue Illusion Reviews: What Do Customers Think?

WorthePenny is our source to share customer comments with you instead of Google. As a result, the company received positive reviews about the brand and its products. Like the first customer comment:

The delivery is always quick. I bought a linen dress for sale and saved $120. It looks great. I had compliments on the dress.

The customer above said she had a pleasant experience with the delivery and the dress. She even received compliments from others while wearing it.

Another buyer mentioned:

It’s an easy website with excellent service and great communicators. It also was ethical, courteous and helpful. Affordable quality clothing!

The following customer is also happy with the products, services, and values that the company provides.

We can conclude that this company does offer unstoppable assistance, item, and delivery. Both customers compromise with it and don’t say anything wrong or bad.

Is Blue Illusion Worth It?

Definitely, this brand is worth buying. They choose their materials from a selection of materials. You must already know because the fabric consists of linen, silk, leather & suede. Each material excels in regulating your body temperature and is lightweight and breathable.

Blue Illusion Review: Is Blue Illusion Worth It?

In addition, the company’s clothing designs are trendy, and many patterns make you want to check out immediately. They also offer many free programs from returns to appointments to try on clothes at the outlet directly.

Blue Illusion Shipping Policy

For fashion warriors, this company offers worldwide shipping. They also offer free standard shipping to Australia and New Zealand with a minimum order above $150. For prices and delivery times, check the below tables!

Destination Estimated time (working days) Price Courier
Australia 5-7
  • Free for orders >$AUD150
  • $AUD9.99 for orders <$AUD150
  • $AUD14.99 for all express orders
  • Australia Post or another else
New Zealand 5-10
  • Free for orders >$AUD150
  • $AUD9.99 for orders <$AUD150
  • No express shipping
  • PBT

Also, you can reach the service team in advance for courier usage, pricing, and estimated time for international customers. They also provide news on order tracking, pre-orders, and split orders on the shipping page.

Blue Illusion Return Policy

As a company in the women’s fashion industry for a long time, the brand wants you to have valuable opportunities such as the return policy. Take your note to scan the terms & conditions!

  • Return the items within 30 days for full-price and sale products
  • Returned items do not include clearance, damaged, or non-conforming items
  • File return on the website with proof of purchase and product details
  • Send the product to 61 Grange Road, Cheltenham, VIC 3192
  • Customers can return to the store directly, along with a tax invoice
  • Your refund will be on your account within 1-2 days after acceptance

Please read the other terms here or on this page for more details.

How To Contact Blue Illusion

No more to think twice about contacting Blue Illusion’s friendly customer service. Save these contacts now!

  • Email: [email protected]
  • Call: 1800 208 205
  • Social media
    • Facebook @Blue Illusion
    • Instagram @blue.illusion
    • YouTube @Blue Illusion

Besides, you can note these working hours: 8:30 am to 5 pm AEST, Monday through Friday.

Company Address

61 Grange Road, Cheltenham, VIC 3192, Australia

Where to buy Blue Illusion?

There are no other places like this brand’s official website to discover dresses in sale. Another marketplace may not be available. Instead, you can visit the offline stores (including Australia, Warrnambool, Melbourne, etc.) Look out for the list here!

Blue Illusion Coupon Codes & Promos

Leverage of any discount codes is something that customers usually do before making a payment. Therefore, we would like to remind you not to miss out on discount offers from this brand.

  • Signing up now and receive a $25 gift voucher
  • Gain 30% OFF by purchasing on selected dresses
  • Take the chance to win the company’s wardrobe for $1,000
  • Join the Upparel collaboration and redeem $25 store credit on the website
  • Save up to 70% on outlet selection
  • Don’t skip on shopping with the low-price sale collection
  • Subscribe today to the website not closing down yet and earn many benefits (birthday & seasonal vouchers, collection preview, etc.)

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Blue Illusion

Blue Illusion Frequently Asked Questions (FAQ)

When looking for Blue Illusion reviews, customers typically ask the following questions. We provide the answers to help you in making a smart purchase decision.

Who owns Blue Illusion?

Donna and Danny Guest own the brand. They built it together thirty-seven years ago.

How many stores does Blue Illusion have?

The company has over 100 boutiques across Australia and New Zealand, NZ.

Does Blue Illusion ship internationally?

Yes, the company ships its women’s dresses internationally. However, you should contact the customer team to know the procedure.

Ask a question?

Conclusion of Blue Illusion Reviews & Ratings

Ladies, when you think of Paris, you must remember Blue Illusion’s wide selection of stylish tops and bottoms. Because of their vast collection, you might take some time to add them to your shopping cart.

Don’t doubt the quality of Blue Illusion products. Their garments are guaranteed. It’s also worth the price for what you get. Their service is also fast and responsive, so it helps you get clothes for your hangout this weekend.


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